The agreement is the biggest overhaul of European privacy laws in two decades.

Notably, the agreement sets the maximum corporate fine for violating user privacy to four percent of a company’s worldwide revenue—significantly more than the marginal sums that companies like Facebook and Google have paid in the past. For a company like Facebook, the new agreement would mean a potential maximum fine in the neighborhood of €460 million (£330 million). For Google’s parent company, Alphabet, it would be about €2.3 billion (or £1.66 billion).

A fundamental right for citizens

The reform will allow people to regain control of their personal data. Two-thirds of Europeans (67%), according to a recent Eurobarometer survey, stated they are concerned about not having complete control over the information they provide online. Seven Europeans out of ten worry about the potential use that companies may make of the information disclosed. The data protection reform will strengthen the right to data protection, which is a fundamental right in the EU, and allow them to have trust when they give their personal data.

The new rules address these concerns by strengthening the existing rights and empowering individuals with more control over their personal data. Most notably, these include:

  • easier access to your own data: individuals will have more information on how their data is processed and this information should be available in a clear and understandable way;
  • a right to data portability: it will be easier to transfer your personal data between service providers;
  • clarified right to be forgotten: when you no longer want your data to be processed, and provided that there are no legitimate grounds for retaining it, the data will be deleted;
  • the right to know when your data has been hacked: For example, companies and organisations must notify the national supervisory authority of serious data breaches as soon as possible so that users can take appropriate measures.

Clear modern rules for businesses

In today’s digital economy, personal data has acquired enormous economic significance, in particular in the area of big data. By unifying Europe’s rules on data protection, lawmakers are creating a business opportunity and encouraging innovation.

  • One continent, one law: The regulation will establish one single set of rules which will make it simpler and cheaper for companies to do business in the EU.
  • One-stop-shop: businesses will only have to deal with one single supervisory authority. This is estimated to save €2.3 billion per year.
  • European rules on European soilcompanies based outside of Europe will have to apply the same rules when offering services in the EU.
  • Risk-based approach: the rules will avoid a burdensome one-size-fits-all obligation and rather tailor them to the respective risks.
  • Rules fit for innovation: the regulation will guarantee that data protection safeguards are built into products and services from the earliest stage of development (Data protection by design). Privacy-friendly techniques such as pseudonomysation will be encouraged, to reap the benefits of big data innovation while protecting privacy.

Benefits for big and small alike

Under the new rules, SMEs will benefit from four reductions in red tape:

  • No more notifications: Notifications to supervisory authorities are a formality that represents a cost for business of €130 million every year. The reform will scrap these entirely.
  • Every penny counts: Where requests to access data are manifestly unfounded or excessive, SMEs will be able to charge a fee for providing access.
  • Data Protection Officers: SMEs are exempt from the obligation to appoint a data protection officer insofar as data processing is not their core business activity.
  • Impact Assessments: SMEs will have no obligation to carry out an impact assessment unless there is a high risk.

Protecting personal data in the area of law enforcement

  • Better cooperation between law enforcement authorities

With the new Data Protection Directive for Police and Criminal Justice Authorities, law enforcement authorities in EU Member States will be able to exchange information necessary for investigations more efficiently and effectively, improving cooperation in the fight against terrorism and other serious crime in Europe.

The Data Protection Directive for Police and Criminal Justice Authorities takes account of the specific needs of law enforcement, respects the different legal traditions in Member States and is fully in line with the Charter of Fundamental Rights.  

  • Better protection of citizens ‘data

Individuals’ personal data will be better protected, when processed for any law enforcement purpose including prevention of crime. It will protect everyone – regardless of whether they are a victim, criminal or witness. All law enforcement processing in the Union must comply with the principles of necessity, proportionality and legality, with appropriate safeguards for the individuals. Supervision is ensured by independent national data protection authorities, and effective judicial remedies must be provided.

The Data Protection Directive for Police and Criminal Justice Authorities provides clear rules for the transfer of personal data by law enforcement authorities outside the EU, to ensure that the level of protection of individuals guaranteed in the EU is not undermined.

Source: EU strikes deal on data protection rules – POLITICO

Source: Press release – Agreement on Commission’s EU data protection reform will boost Digital Single Market